Vietnam Immersion Programmes (F&B)
16-18 April 2025, Ho Chi Minh City

Gain insights into Vietnam’s F&B industry, connect with local businesses, and learn strategies for market entry and growth in this dynamic sector.
This is a 4-day F&B HCM immersion program designed for business leaders, in collaboration with SingShiok Vietnam.

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Course Objectives
  • Equip participants with a clear understanding of Vietnam’s F&B industry, market trends, and consumer behaviors.
  • Facilitate valuable connections with suppliers, investors, and key industry stakeholders for potential collaborations.
  • Provide hands-on learning in AI-driven marketing, branding, and live-streaming strategies through a 2-day post-trip workshop.
  • Guide businesses through the legal, operational, and regulatory processes for market entry and expansion.
  • Expose participants to new business opportunities and innovations by visiting Café Show & HCMC FOODEX Vietnam.
Learning Outcomes
  • Understand Vietnam’s F&B Market – Gain insights into consumer behavior, regulatory landscape, and key opportunities for business expansion.
  • Build a Strong Business Network – Develop connections with suppliers, investors, and industry leaders to support your market entry.
  • Learn AI & Digital Growth Strategies – Learn how to leverage AI marketing, branding, and live-streaming in a 2-day post-trip workshop to scale your F&B business.
  • Navigate Business Setup & Expansion – Understand the legal, operational, and branding aspects of entering the Vietnamese market.
  • Identify Market Trends & Investment Opportunities – Explore Café Show & HCMC FOODEX Vietnam (the largest and most prestigious specialized exhibition on F&B in Vietnam) to discover emerging F&B trends, innovations, and potential business partnerships.
Who should attend?
  • Entrepreneurs and Business Owners
  • Singaporeans/PR/foreign professionals seeking to launch new ventures or expand businesses
  • F&B Industry Professionals
  • Corporate Leaders and Investors
  • Innovation and Technology Enthusiasts
DAY 01
14 APR 2025
  • Training, Orientation (7-10 PM)
DAY 02
16 APR 2025
  • - Departure (Own Flight Arrangment)
  • - Meet at Hotel (5 PM)
  • - Company Visit
  • - Araham Restaurant- Welcome dinner
  • Own time, own target
DAY 03
17 APR 2025
  • - Breakfast at Hotel
  • - Visit SingShiok cafe
  • - UOB Bank Vietnam
  • - Lawyer Visit
  • - Business Matching
  • - Visit to Café Show & HCMC FOODEX Vietnam
DAY 04
18 APR 2025
  • - Breakfast (Hotel)
  • - Strategic Branding Workshop
  • - Presentation
  • Company Visit
  • - Checkout and Return to Singapore
Programme Fees
  • Early Bird Registration (Before 15 March 2025): SGD 2,500
  • Standard Registration (16 Mar – 31 Mar 2025): SGD 3,000
  • Last-Minute Registration (1 Apr – 10 Apr 2025): SGD 3,500
  • What's Included:
    • Orientation and training in Singapore.
    • 3-day, 2-night immersive program in Ho Chi Minh City.
    • Hotel accommodations in Vietnam.
    • Strategic Branding Workshop in HCM City by the well known LinkedIn content creator.
    • Free 2-Day Master Digital Growth Workshop After the Trip + 2 Months Consultancy! (worth $2000)
    • Breakfast and Dinner included.
    • Networking events and mentorship sessions.
    • Intellexicon Brand Playbook Template & Training – Receive a comprehensive brand playbook template along with 4 hours of training to help structure and refine your brand for long-term success (worth $1000).
    • Optional Add-ons (Separate Fees): Customised one-on-one business consultations.